ADWEEK reported on the Christmas campaign for German supermarket PENNY which quickly went viral in Germany and internationally. Created by agency Serviceplan Campaign in Munich, the film now has more than 7.7 million views. Read more at ADWEEK: https://www.adweek.com/brand-marketing/mothers-wish-for-teenage-son-in-german-retail-ad-scores-over-4-million-organic-views-in-days/
