Despite making up almost half of the gaming community, women continue to face “discrimination, bullying and sexist insults” from men, according to a new Xbox campaign by Serviceplan Group.
The brand found a novel way to raise awareness of the issue: It swapped out the Xbox controller’s B button with an equal sign on a limited edition set of controllers sent out to gaming influencers. Read more in this ADWEEK article: https://bit.ly/3eAwaOW