Agency Serviceplan Middle East created a heartwarming tale of a boy and a librarian to raise brand awareness and illustrate the responsibilities of being a good borrower. Beautiful animated film directed by Esfandiar Haji and Shahriar Ghatre at production company Hanzo Films with animation by Vulturehead studio.
The campaign was featured in AdAge as the Creativity Editor’s Pick:
https://adage.com/creativity/work/al-etihad-credit-bureau-majd-and-librarian/2354941
