From left to right: Andrew O'Dell, co-founder, CEO of Pereira O'Dell and CEO of Serviceplan Americas; Gian Carlo Lanfranco, co-founder, L&C NYC; Mona Munayyer Gonzalez, Pereira O'Dell's chief growth officer; PJ Pereira, co-founder and creative chairman of Pereira O'Dell and chief creative officer of Serviceplan Americas; Camden Elizabeth, executive producer, L&C NYC; Alexander Schill global CCO, Serviceplan Group; Rolando Cordova, co-founder, L&C NYC.
Credit: Serviceplan Americas
Serviceplan Americas will be led by Pereira O’Dell’s Co-founders, Andrew O’Dell and PJ Pereira. Global agency network Serviceplan Group has acquired a minority stake in L&C NYC. Along with the stake, Serviceplan will officially have operations in the U.S. Serviceplan Americas will consist of the independent agency Pereira O’Dell, which sold a minority stake to the network in 2020; L&C; media agency Mediaplus, whose clients include De’Longhi, Siemens and Zeiss; and Plan.Net, a European digital agency, which is also launching in the U.S. Serviceplan has over 6,500 employees outside of the U.S. and global clients such as BMW Group, L'Oréal, German retailer Penny and Lego Group.
As part of the deal, Pereira O’Dell Co-founders Andrew O’Dell and PJ Pereira will also serve as CEO and chief creative officer of Serviceplan Americas, respectively, while keeping their roles at Pereira O’Dell.
Read the AdAge article here: